Others, like Meagan Clanahan, who has twin 10-year-olds at Katy ISD, sprung for laptops for multiple children and watched the family’s annual back-to-school budget double. Households that had computers provided to them will likely see less spending on school supplies this year than earlier years, given savings on back-to-school clothes. Parents weren’t pleased with the coronavirus-era impacts on the classroom, he said, and “it doesn’t seem like they’re impacting all children equally.” The firm’s annual survey found that 51 percent of parents surveyed will spend money in new ways that supplement their children’s education, such as tutors and online tools. On : Houston-area schools lost contact with tens of thousands of students during COVID, TEA data showsĭeloitte predicts a 17 percent year-over-year drop in spending for clothing and traditional school supplies, and a 28 percent increase in sales of computers and electronics needed for virtual learning. But the cost for new electronics and other home learning needs are expected to displace that savings. Virtual starts to the school year mean many will families defer clothing costs, said Jeff Buhr, a retail analyst and partner with accounting and consulting firm Deloitte’s Houston office. Some districts started school this week, others will start next week and some delayed their school start until after Labor Day. That uncertainty will reveal itself in back-to-school shopping patterns, analysts predict. Most will start with some sort of online learning program, with many split over when to return for in-person schooling. Now, with most Houston-area districts launching virtually, parents and teachers face choices around buying costly electronics for an uncertain school year.ĭebates over how best to educate the city’s children during the pandemic rage on. In simpler times, back-to-school shopping trips were a frenzy of finding the right-colored shoes and leggings and accessories. Steve Gonzales, Houston Chronicle / Staff photographer Show More Show Less Signs alert shoppers of back-to-school deals at Best Buy Thursday, Aug. Steve Gonzales, Houston Chronicle / Staff photographer Show More Show Less 7 of7 Nail Al-Laz shows Travis Elementary Music Teacher Rachel Wadler features on a laptop computer she to wanted purchased at Best Buy Thursday, Aug. Steve Gonzales, Houston Chronicle / Staff photographer Show More Show Less 6 of7 Steve Gonzales, Houston Chronicle / Staff photographer Show More Show Less 5 of7Ĭomputer Supervisor, Clay Woodard disinfects display computers during back-to-school shopping at Best Buy Thursday, Aug. Steve Gonzales, Houston Chronicle / Staff photographer Show More Show Less 4 of7 Steve Gonzales, Houston Chronicle / Staff photographer Show More Show Less 3 of7 Travis Elementary Music Teacher Rachel Wadler discusses accessories for a laptop computer she purchased with Nail Al-Laz at Best Buy Thursday, Aug. Steve Gonzales, Houston Chronicle / Staff photographer Show More Show Less 2 of7
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